Thursday, 5 July 2012

The “Yummy Mummy” era is over!

I read with relief in an article by Laura Weir & Ben Spriggs in last weeks Sunday Times Style magazine, that the “Yummy Mummy” is finished! ‘Thank the Lord’ I thought, but I would like to propose that we ditch something else while we’re at it – “Mumpreneur”. I’ve needed to get this off my chest for a while so this seems like the perfect moment.

Over the last 2 or 3 years “Mumpreneur” has become a major buzz word in the press and social media. I’m not sure where it came from, but I read on Twitter a while back, when there was a discussion about it, that one particular journalist found it “a useful term for describing a flourishing group of women who have started businesses after having babies”. I appreciate that with social media being so huge and the use of hash tags & search terms so necessary, the more niche the descriptive term, the better, however, I personally find “Mumpreneur” patronising, if not completely sexist!

What will we have next? “Spinpreneur” for single women in business; “Granpreneur” for grannies in business, or perhaps “Tweenpreneur” for inventive teenagers! I don’t think so! It’s not as though “Mumpreneurs” are a new phenomenon. Jo & I started our business 14 years ago, around the same time as the following fabulous women who run successful businesses and happen to be mums:

Selina Russell of Cheeky Rascals (Founded 1997)

Julia Minchin of Hippychick (Founded 1999)

Rachel Payne & Liz Gearing of Koolsun (founded 2001)

Emma Redding of Buggyfit (funded 2002)

Lara Boyle of Beauty & The Bib (founded 2004)

Lucy Jewson of Frugi (founded 2004)

trampoleneScan10015We have all been beavering away for years, starting our companies before Facebook, Twitter and all the other social media formats became the forces that they are. I can’t vouch for the others but I’d just prefer to be called a business woman, or on a good day, an entrepreneur! Let “Mumpreneur” disappear with the “Yummy” and lets all be judged for our businesses however or whenever they started!

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