It’s been a massive learning curve over the last 4 years taking on distributors in other countries. It’s one of those situations when you automatically assume that there is one way of exporting and every other company knows what it is, but you don’t! After a while, and lots of conversations with other business owners (mainly women – they’re more willing to talk honestly!) we realised that there is no standard way of doing things and that our muddling along system was working pretty well! We now distribute to: Norway, Denmark, Finland, Sweden, Spain, Japan, Italy, The Netherlands, Slovakia and Japan.
This shot was taken when our lovely Japanese distributor, Mayumi (www.lyonlyon.co.jp) came to check out the new designs last season.